In the new podcast series for Trajectory Africa, I told Tayo that winners would find in crevices versus large, open mass markets. What does that really mean? In the last 25 years, the Internet economy has followed the trail of globalised value chains in almost every country. ‘Made in China’ was the industrial call sign of industrial globalisation. Facebook, Google, and some other companies were the digital equivalent. All of them rode the surf as prime examples of Network Effects. But that era is fading into grey.
The return of niche
The return of niche
The return of niche
In the new podcast series for Trajectory Africa, I told Tayo that winners would find in crevices versus large, open mass markets. What does that really mean? In the last 25 years, the Internet economy has followed the trail of globalised value chains in almost every country. ‘Made in China’ was the industrial call sign of industrial globalisation. Facebook, Google, and some other companies were the digital equivalent. All of them rode the surf as prime examples of Network Effects. But that era is fading into grey.